For many B2B marketers, the traditional marketing funnel that motivates prospects to self-identify and then move to a sales funnel, is ingrained in our minds. However, in the Age of the Customer, Forrester Research’s phrase for a customer-driven marketing landscape, the funnel has evolved to reflect a new customer expectationRead More →

“Make the HEART of this people fat, and make their EARS heavy, and shut their eyes; lest they see with their EYES, and hear with their ears, and understand with their heart, and convert, and be healed” Isa 6:10 “For this people’s HEART is waxed gross, and their EARS areRead More →

The very basic formula of any marketing is: Defining Prospects + Contact Details + Campaign = Marketing The act of automating these steps with the help of technology and software turns it into Marketing Automation. Thus, when with the help of a business software some or many steps of marketingRead More →