Starting a new business can be a daunting task but a rewarding one. This article is meant to help give some direction to someone that is thinking about starting their own business. A general idea of what ground work you need to think about and start planning for if youRead More →

The number one reason that businesses fail is due to insufficient capital (they run out of cash). According to Bloomberg 8 out of 10 business owners fail within the first 18 months. Another 50% fail in the first 5 years. Other reasons businesses fail include; lack of experience, bad location,Read More →

Most universities today offer the Masters in Finance as an option within the structure of the MBA program. Schools of business usually have several areas of concentration to choose from in the second year of a two year, full time MBA course of study. At most schools the most popularRead More →

Whilst buying a car is without doubt an exciting time, it can also be stressful and costly. Most people (at least 80%) cannot afford to buy a new car outright. Therefore, most car buyers acquire a new car using a deposit as down payment and obtain car finance to fundRead More →

For many B2B marketers, the traditional marketing funnel that motivates prospects to self-identify and then move to a sales funnel, is ingrained in our minds. However, in the Age of the Customer, Forrester Research’s phrase for a customer-driven marketing landscape, the funnel has evolved to reflect a new customer expectationRead More →

“Make the HEART of this people fat, and make their EARS heavy, and shut their eyes; lest they see with their EYES, and hear with their ears, and understand with their heart, and convert, and be healed” Isa 6:10 “For this people’s HEART is waxed gross, and their EARS areRead More →

The very basic formula of any marketing is: Defining Prospects + Contact Details + Campaign = Marketing The act of automating these steps with the help of technology and software turns it into Marketing Automation. Thus, when with the help of a business software some or many steps of marketingRead More →